At FHI 360's Social Marketing and Communication (SMC), we're dedicated to improving people's lives through innovative and effective consumer-focused strategies. In developing our programs and campaigns, we examine not only what people think, but also what they do and why they do it. We then put those insights to work in multifaceted programs that shape attitudes and motivate people to act.

From formative research to program design, from training and technical assistance to strategic partnerships and award-winning communication products, SMC strives to identify and implement science-based strategies to address each client's social change challenge.

We provide expertise in:

• Strategic Planning
• Social Marketing & Behavior Change Expertise
• Formative Research & Outcome Evaluation
• Campaign Development, Public Relations, & Creative Services
• Partnerships & Outreach
• Technical Assistance & Training