Social Marketing and Communication Center

What We do

Our team has produced effective radio, television, print, web, and social media communications for a variety of audiences and issues.

Asthma Control

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To help clinicians improve asthma care and control, particularly in hard-hit communities, the National Heart, Lung, and Blood Institute, tasked SMC with creating and implementing the National Asthma Control Initiative (NACI).

The NACI was created to promote the awareness and use of federal asthma guidelines by clinicians and other asthma stakeholders. SMC has been supporting this goal since 2008 by creating, launching and managing the initiative and its funded Demonstration Projects, Strategic Partners, and Clinical Champions; providing technical assistance to these groups; developing a brand and accompanying materials; undertaking broad and targeted outreach to multiple audiences through webinars, a Web site, eNewsletter, eAlerts, listservs, postcards, annual meetings; and more.


View samples of our asthma work →