Collaborating with the Centers for Disease Control and Prevention (CDC), SMC created a series of educational Heads Up programs for an array of audiences, to help people of all ages avoid traumatic brain injury (TBI)/concussion and its potentially devastating effects. The first Heads Up initiative (2003) assisted clinicians in diagnosing and managing concussion. More recent initiatives have focused on sports programs and schools as key channels for conveying messaging on how to prevent, recognize and respond to concussion among children and teens.
SMC helped CDC frame each campaign, researching (via online surveys, etc.) and creating key messages and materials to support the communication goals. Those materials included blog posts, listserv messages, template press releases, fact sheets, matte articles, athlete vignettes, trainings, etc. In spring 2011, a short but successful digital media campaign (publisher and Social Moms mommy-blogger outreach, and Google mobile apps ad placement) was launched.